![]() ![]() Or you just want to keep track of what people are saying about your competitors. Let's say you sell productivity software and want to reach people on social looking for one. I love how you can use Streams for social listening on Twitter. Want to check your Instagram posts, Twitter followers' tweets, and scheduled LinkedIn posts in one board? It's done in a few clicks by creating a personalized Stream on Hootsuite. Many data bits-like audience growth or the number of followers-showed "no data for this date range." This lack of accuracy was a bit of a letdown, but the feature could be immensely helpful in tracking your competitors' actions.īesides analytics, Hootsuite also enables you to create a personalized feed using its Streams feature. Although, while testing this feature, I didn't find it as helpful as the industry benchmarks. You can also add multiple competitors' social media accounts and track how your social media growth is stacking up against theirs. But if your goal is to build brand awareness, the best recommended times will instead come from impressions for the same period. For example, if your goal is to drive traffic, Hootsuite will tell you the best days and times to publish based on post link clicks in the last 30 days. You can even make customized reports by adding your social media campaign details.īut Hootsuite goes one step further by basing everything on your goals. You get all the basic data on Buffer: engagement, best times to post, metric insights, and post performance. But if you're running a high-profile social media account, Hootsuite's features are far more powerful. If you're just starting and need something simple to schedule your posts, Buffer is the better choice. ⭐⭐⭐⭐ Hootsuite's OwlyWriterAI can repurpose your top-performing posts, turn web content into social posts, and take commands from scratchīuffer is better for creators and small businesses, but bigger orgs will prefer HootsuiteĪll businesses, from solopreneurs to large organizations, are on social media-but not all of them have the same needs. ⭐⭐⭐ You can ask Buffer's AI assistant to generate ideas based on commands or summarize, rephrase, or expand your captions and posts ⭐⭐⭐⭐⭐ Gives different kinds of access at the organizational, team, and social channel levels granular control over what team members can and cannot do/access ⭐⭐⭐⭐ Add team members and decide whether they have full access or whether they require approval ⭐⭐⭐⭐⭐ In-depth analytics on overall social media performance-in sync with your social media goals ⭐⭐⭐ Create customized reports, track impressions, engagements, followers, and reach ⭐⭐⭐ Complicated dashboard, although feature-heavy-but might require time and training to master ⭐⭐⭐⭐⭐ Minimal learning curve and clean user interface ⭐⭐⭐⭐ Tons of fancy features, along with a bulk uploader to schedule 350 posts at once ⭐⭐⭐ Straightforward creating, posting, and auto-scheduling But it's expensive: Team plan starts at $249/month for 3 users and limited conversation management features ⭐⭐⭐⭐ Has a strong inbox functionality to respond to DMs and comments from your audience also has plenty of collaboration features to partner with your team. ⭐⭐ Can reply to comments for Facebook pages and Instagram business accounts on the team plan ($12/month/channel) ⭐⭐ No free plan and expensive paid plans starting at $99/month for 10 social accounts ⭐⭐⭐⭐ Free plan with 3 social media accounts and 10 scheduled posts per channel at a time. But don't go just by the stars-context is important, so keep reading for the deep dive. Here's a quick table of the main features I evaluated when looking at Hootsuite vs. The simple answer is: Buffer is better for creators and small organizations that are just looking for a scheduling tool with a few extra features Hootsuite is for larger organizations that want a robust social media management tool, especially those that want conversation management for all their social media channels. I spent time testing each app-scheduling and tracking posts for my Twitter, LinkedIn, and Instagram accounts. They're both synonymous with social media management, but they differ a bit in their features and how they approach the task at hand. There are plenty of options to choose from, but the two names you'll see popping up most often in this category are Buffer and Hootsuite.
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